Worldwide digital ad spending was expected to reach $223.74 billion in 2017 and the figure will double through at least 2020 according to estimates by eMarketer. Additionally, search traffic, even in the cryptocurrency niche, is increasing. For instance, there were over 100 millions searches per month on November 2017 in the cryptocurrency niche. However, the need to target the right customers with an ad is a pressing need. It saves advertisers time and money, while publishers can make more money.
Blockchain can improve, especially with AI and other methodologies that optimize ad campaigns, some of the challenges in the advertising market. These include data management on the user side, high advertising fees, and publisher payment delays just to mention a few.
Here are some digital ad platforms based on blockchain and how they are targeting to improve the markets using blockchain.
Adhive.tv is targeting at TV advertising. With it, bloggers can create accounts and monetize content. On the other hand, brands and advertisers can launch massive international ad campaigns on variety of channels.
AdHive will use AI on blockchain to improve engagement and ad placement. This is in addition to creating real-time, cost-effective and secure settlement model for advertisers, bloggers and community members. Video channels are connects to AI modules that also control execution of ad tasks by the blogger. It means advertisers can place native video ad on an unlimited number of channels without worrying g about execution because it is automated and taken care if by AI. Bloggers can also optimize their money monetization. Cryptocurrency is used for settlement.
The ICO will take place from 2018-02-28 to 2018-03-14 at the rate of 1 ADH for 0.0002 ETH although they will also accept ETH, BTC and Fiat.
Friendz is a digital marketing revolution on the blockchain. It is currently a working product since 2015 with €1.2m in revenues and a community of 200k
users. It connects companies to individual users (micro influencers) willing to share advertising and other content on their personal social media profiles.
It will use FDZ tokens for payments. Thus it allows users to monetize their online activity. On the other hand, companies benefit by properly managing of the content published, reducing costs for and getting a strong efficiency and publicity.
ICO runs from 2018-03-01 to 2018-03-20 at the rate of 1 FDZ for 0.067 USD although they also will accept ETH.
Social media and influencers are key to a successful ad campaign. For instance, about 74% of people discover brands on social networks, and up to 49% of them rely on influencers’ recommendations when making a buying decision.
SocialMedia.Market is a decentralized platform to help discover, create, perform and analyze advertising campaigns with social media influencers across any social network. With it, influencers and brands can form targeted audience exposure. It seeks to create more value and cut costs for advertisers, social media bloggers, publishers and brands.
Their platform seeks to end a number of problems eminent in the traditional influencer marketing campaigns. These include problems in price determination, insecure
transactions, non-compliance with executed agreements, fraud, lack of control and unreliable analytic instruments create challenging ROI determination.
The ICO will take place from 2018-02-09 - 2018-03-16 at the rate of 1 ETH for 2,5PreICO although they will accept ETH, BTC, LTC, XRP, BCH, DASH, DOGE, ETC, NEO, XMR and ZEC.
Social-Media Ambassadors Marketing You
Samy is a block chain campaign meant to help users to discover, create, perform, analyze and measure advertising campaigns. It will help brands get more customers from around the world. They are already testing the first piece of software called SAMY (beta).
The SMY tokens will be used for transactions, helping to lower merchant fees. Smart contracts will facilitate execution of social media marketing strategies. The ICO will be held from 2018-03-16 - 201 at the price of 1 ETH for 10,000 SMY.
Vendio is a video advertising ad network that uses proprietary tagging algorithm to maximize ad viewership for advertisers. The tags are appended to a video at specific times during the duration of the video selected by a publisher. These tags describe the visual content being displayed during that duration. The data within the tags can be shared to advertisers as chosen by the publisher. The advertiser can then choose best advertisement to match the specific content tagged by the publisher.
Video Interactive Platform (VIP) will have its token called VendiCoins - VENDI for transactional purposes. They expect to roll out the platform in the Q2 2018 -early Q3.
The pre-ICO runs from 2018-02-16 - 2018-03-03 at the price of 1 VENDI = 0.00152 ETH.
Knowledge.io is more of a blockchain-based knowledge sharing platform that facilitates the coming together of experts to serve their customers and get rewarded in the system coins.
However, the system has the Q&ADS Knowledge Score Targeting that allowed advertisers to get more customers by targeting their ad campaigns to the right people who have proven expertise in their areas.
It enables anyone to share, showcase, and receive tokens from their knowledge. The ICO will run from 2018-02-26 to 2018-04-08 at the price of 1 KNW at 1.00 USD although BTC, ETH, LTC will be accepted.
Ternio makes it easy to verify users, instantly pay publishers, and protect advertisers from ad fraud.
Ternio is a blockchain-based ad network that aims at ending domain fraud, bot traffic, and lengthy payment models in digital advertising. The platform will use Ternio utility token (TERN) as a verifiable and decentralized asset to enable advertisers to verify spend through intermediaries and thus optimize their benefits from the ads. Publishers on the other hand, get payment on delivery without delays.
Pre-ICO runs from 2018-01-01 to 2018-03-30 at the price of 1 TERN for 0.10 USD altgough they will also accept BTC, ETH, XLM and Fiat.
Unic Advertising Network
With every ICO expending around $0.5 million, it is the desire for every startup to get real traffic that converts well. UNIC Advertising Network is targeted at startups hoping to have an ICO like itself in the coming weeks. In addition to using conventional payment methods to drive traffic (Pay Per Click, Pay Per Sale and Pay Per Lead), it also employs control, analytics and fraud detection functionality to help customers optimize benefits during ICO.
Helping startups advertise on one platform allows them to avoid dividing ad revenues and avoid wastage on ad budgets by getting relevant niches or avoiding irrelevant niche traffic gotten from (and paid for at) other places. For instance, start ups spend 8%-15% of advertising budget to exchange collected crypto to fiat and to do bank transfers.
UNIC cryptocurrency will be used for making payments.
Pre-ICO will take place from 2018-03-08 to 2018-03-19 at the rate of 3400 UNIC for 1 ETH
Thrive is a blockchain-based ad platform that seeks to revolutionize advertisements.
First, people will own and have control of their data and earn from surfing. Publishers can monetize content through hosting ads and receive immediate payment while advertisers pay less for ads. The quality of publisher content is reviewed and voted for to be hosts, for purposes of content quality. Above all, data is secure and private.
Payments will be made in cryptocurrency. ICO will be held on 2018-03-10 to 2018-04-05 at the rate of 1 THRT for 0.25 EUR although they will accept ETH, BTC and LTC.
Play2Live platform capitalizes on eSports and gaming markets. It also focuses on content generation and the practical needs of the streamers.
Play2Live brings together streamers, viewers, tournament organizers, and product/service partners. With it, viewers can earn Level Up Coin by watching gaming streams, sharing internet channel via P2P CDN service, enabling advertising and much more.
The Pre-ICO/ICO takes place from 2018-02-21 to 2018-03-14 at the rate of 1 LUC for 0.05 USD although they are also accepting BTC, ETH, BCH, LTC, DASH, and Fiat.